Some say it's important that you use the best of the best in equiptment if you want to catch the most and the biggest of the fish, But i say if the fish are hungry thier going to bite. I have caught fish with a piece of fishing line tied to the end of a stick i'v pulled off a tree 'A dead tree of corse'. For those out there who believe in using the best, Let us know what you bring with you when you hit the water.
Shakespear has a great line of products for the whole family from thier
Big water casting rods that will haul just about anything out of the water for the serious angler to thier spincast spiderman combo and barbie combo for the kids. They have been around for over a century so that has to tell you somthing right there. I admit some of thier Equiptment has a pretty pricetag on it, but you will not be disappointed. I have found in most cases they offer a really good warranty on thier products. So if your out shopping for quality fishing equiptment there isn't much you wont find that dosent have thie name on it. They carry alot of different products.
UglyStik is one of the many great products Shakespear has to offer especially if your into ice fishing.
Zebco is another great manufacturer of fishing equiptment, not only do thier products
perform nicely, most have a very sleek look to them, especially thier Quantum reels. So if your on the market for a new reel take a look at some of the Zebco's reels, i'm sure you will be impresed.
Quantum And Rhino reels are a good starting point to ask about when shopping around due to thier popularity and wide selection, After testing the action on a couple quantum and rhino reels you will probably be happy enough to make a purchase, Unless your looking for somthing very specific, Zebco carries a wide selection of other products that will be sure to meet your specifications.